Mar 25, 2025
Let’s talk about wine storage – but not just any wine storage. We’re talking about the kind that stops people in their tracks, the kind that turns a wine wall into a work of art. Let us introduce you to Forged, our fully custom metalworks program designed to take your wine storage vision to the next level. This program is an opportunity to work with our team of professionals to develop innovative and elegant custom pieces.
Whether you're a designer, builder, or collector with a dream cellar in mind, Forged gives you the power to create something truly one-of-a-kind.
What is Forged?
Forged represents our commitment to reimagining what wine storage can be. Through this program, we offer design professionals and homeowners the highest level of flexibility without ever compromising on quality or craftsmanship.
With Forged, you’re not limited by what's in our catalog. Instead, you can co-create a one-of-a-kind solution with our in house industrial design team. From the smallest design modification to a completely custom showpiece, this program is built to meet the needs of creative visionaries and detailed designers alike.
Why Forged is a Game-Changer
Here's what makes Forged such a powerful tool for designers, builders, and collectors:
- Endless Possibilities: From architectural centerpieces to finish tweaks–if you can dream it, we can build it.
- Tailored to You: Work directly with our design team to align every detail to your style and space.
- Unmatched Craftsmanship: Built with premium materials and fabricated to exacting standards.
- Designer-Approved: Loved by architects, interior designers, and builders who want to offer something truly bespoke.
- Built to Fit Seamlessly: Whether it’s a residential wine wall or a commercial display, we design for seamless integration.
How the Forged Process Works
We’ve created a simple, collaborative process that guides you from idea to installation. Plus, our design team will support you every step of the way.
1. Ideate: Bring us your vision. Maybe it’s a sketch, a Pinterest board, or a challenge you're trying to solve. We’ll talk through your goals, space, and style.
2. Sketch & Conceptualize: Our team starts mapping out your idea with hand-drawn concepts or mockups. Whether we’re starting from scratch or refining an existing idea, this is where form and function begin to take shape.
3. Render & Refine: We translate your concept into a 3D rendering, allowing you to review every angle, finish, and dimension. You’ll work directly with our in-house industrial designer to perfect the details before anything is built.
4. Fabricate & Deliver: Once approved, your design is brought to life by our fabrication team. Most projects are delivered within 10 to 12 weeks, depending on complexity. Every element is built with precision and premium materials to ensure lasting beauty and function.
The Three Levels of Customization
We offer three paths depending on your vision, timeline, and level of customization.
1. One in a Million
For projects that demand the extraordinary, this is our most premium custom option. You’ll collaborate closely with our industrial designer to create something iconic.
- Delivery: 12 weeks
- Design Time: 4 weeks
- Typical Cost: $25,000+
- Best For: Major commercial installs, feature wine walls, or ultra-luxury homes
2. Building Off an Idea
We’ll take one of our past creations–or your own inspiration–and tailor it to your project. This includes things like tasting tables, metal X bins, or blending custom pieces with our core inventory.
- Design Time: 7–10 days
- Delivery: 12 weeks
- Typical Order: $3,000+
- Best For: Designers or homeowners looking for a unique touch with a quicker turnaround
3. Made to Order
Need something slightly different from what’s in stock? From alternate finishes to size adjustments, we offer a semi custom menu of items we know you'll love if you have a few weeks before construction begins.
- Delivery: 10–12 weeks
- Typical Order: $1,000
- Best For: Trade pros or collectors who need a small but impactful customization
| Tier | Timeline | Average Value | Ideal For |
|---|---|---|---|
| One in a Million | 4 weeks design, 12 weeks delivery | $25,000 | High-end, truly unique wine centerpieces |
| Build Off an Idea | 7–10 days design, 12 weeks delivery | $3,000 | Mid-size custom displays inspired by existing ideas |
| Made to Order | No design lead, 10–12 weeks delivery | $1,000 | A custom look without a custom process |
Some of Our Most Striking Forged Creations (so far)
Every Forged project is a testament to craftsmanship and creativity. Here are a few standout designs that showcase the true potential of custom wine storage:
- Ripple Wine Rack – A fluid, wave-like design that adds movement and sophistication to any space. This dynamic floor-to-ceiling display creates a sense of motion, making it feel more like art than a storage solution.
- Acrylic Grid Design – A first-of-its-kind wine storage system crafted from sleek acrylic that blends transparency and structure. This approach allows bottles to appear as if they are floating, perfect for contemporary spaces.
- Custom Tasting Tables – More than just a display, these tables integrate storage and serving areas, creating the ultimate wine-tasting experience. Built with premium materials and thoughtful design, they offer a seamless blend of functionality and luxury.
If you’re ready to create something truly unique, our team is here to guide you through every step of the process. Let’s redefine what wine storage can be–together.
