Oct 19, 2014
The great work created by Joseph & Curtis, a VintageView authorized dealer, was recently featured in the Wall Street Journal. You can imagine how excited we were to see this article, Luxury Wine Cellars Rise Up, in print and online.
For centuries, wine cellars have been dark, windowless spaces with bottles stuffed into cubbies, more function than form. But that doesn’t suit a new generation, for whom wine collecting is as much a social hobby as an investment strategy.
For these collectors, the cellar needs to be a showpiece, maybe with single-paned glass, LED lights and clear sleeves that put labels on display. And befitting their elevated status, sometimes these spaces aren’t in the basement at all. “They’re not wine cellars anymore,” said Robert Bass, president of Greenville, S.C.-based Kessick Wine Cellars. “They’re wine rooms.”