Oct 27, 2025
From sunlight to heat to your favorite kitchen shortcut, here’s what to avoid and the modern solution that protects every pour.
Even the best wines can fall victim to poor storage. We’ve all been there, placing a bottle somewhere “convenient” only to realize it was the worst spot in the room. When it comes to preserving flavor and longevity, where you store your wine matters just as much as what’s inside the bottle.
Inspired by our friend Wine Dine Caroline, we’re breaking down the five dumbest ways to store wine (we promise, everyone has made at least one of these mistakes) and sharing how to fix them in style.
If you’ve ever wondered how to store wine properly or why your bottles sometimes lose flavor faster than expected, this one’s for you.
The Dumbest Ways to Store Wine
These are the most common wine storage mistakes people make at home. Don’t worry, we’ll help you correct them so your next glass tastes exactly as it should.
1. On Top of the Fridge
It might seem like an easy reach, but the top of your fridge is one of the warmest spots in your kitchen. Heat rises, and over time that warmth cooks your wine, stripping away its aroma and nuance.
Smarter Move: Find a spot that stays consistently cool and away from appliances or direct sunlight.
2. On the Side of the Fridge
The sides of a fridge might feel cooler, but the compressor radiates heat and creates vibrations that disturb your wine’s delicate balance.
Smarter Move: Store bottles in a quiet, stable environment with minimal movement and steady temperature.
3. In a Sunny Room
Sunlight and wine don’t mix. UV rays can damage a wine’s structure, dull its flavors, and affect its color.
Smarter Move: Keep bottles in a shaded area or behind UV-protected glass.
4. Near a Heating Vent
Warm air from vents or radiators creates drastic temperature swings that cause corks to expand and contract, letting oxygen seep in. Oxygen leads to oxidation, and that means spoiled wine.
Smarter Move: Store wine in a cool, consistent space away from any source of heat or airflow.
5. Next to Your Dirty Sneakers
It might sound funny, but it’s true. Wine can absorb strong odors from its surroundings, making nearby shoes, smoke, or cleaning products a real problem.
Smarter Move: Keep your bottles in a clean, neutral environment where the only scent is that of good cork and better wine.
The Smart Way to Store Wine (Without a Cellar)
You don’t need a full wine cellar to store bottles properly. The modern collector can combine function and design with one perfect solution: the Goguette wine fridge.
Crafted in France by the EuroCave Group, Goguette delivers professional-grade storage in a sleek, furniture-quality design. A silent compressor ensures vibration-free performance, while UV-protective glass shields bottles from damaging light.
Available in single- or multi-zone models, two sizes, and three colors, Goguette is designed to be seen. It fits beautifully in dining rooms, kitchens, and living spaces, blending sophistication and practicality.
Elevate How You Store Wine
Good wine deserves good care. Skip the windowsill, avoid the fridge top, and make space for a storage solution that’s as refined as your taste.
Let us help you choose the right Goguette wine fridge.
