The Sales Development Representative (SDR) is the first point of contact for potential customers in top-of-funnel lead generation programs. As a key member of the marketing team, the SDR is responsible for identifying and qualifying leads, profiling each qualified lead and business, and nurturing relationships until a potential quoting opportunity can be identified. The SDR is a highly motivated, results-oriented individual with a passion for sales, understanding of marketing, and a proven track record of success. This position is a offered as a 6-month contract role, with the potential for extension or opportunity to move from to employee .
The SDR reports directly to the VP of Marketing and will collaborate extensively with both the marketing and sales departments.
Responsibilities include:
Lead Qualification:
- Qualify aging leads based on established criteria
- Profile business accounts and gather key information for personalized follow-up
- Seamlessly transition qualified leads to the account management team
Collaboration & Reporting:
- Collaborate with marketing to develop targeted campaigns to existing database and nurture leads
- Work closely with the account management team to ensure data-driven feedback loop smooth handoff of qualified leads
- Maintain accurate and up-to-date records in Salesforce, tracking all sales activity and opportunities
- Contribute to the development and refinement of lead generation strategies by reporting real-time feedback and data back to department
Lead Generation:
- Make an average of 75 outbound calls daily
- Identify target prospects within VintageView's key verticals
- Deploy messaging to target top prospects through multi-channel outreach (email, social media, text, phone)
- Create and execute outbound campaigns to drive engagement and generate qualified leads
How Performance is Measured:
- Volume of outbound activities (calls, text, emails, social touches)
- Number of leads qualified and passed to the account management team
- Revenue generated from leads passed to account management
- Accuracy and completeness of data in Salesforce (CRM)
- Timeliness of follow-up on leads and opportunities
Essential Qualifications:
- 1-2 years of experience in an outbound sales or lead generation role
- Proven track record of success in meeting or exceeding targets
- Excellent communication and interpersonal skills
- Strong organizational and time management skills
- Proficiency in Salesforce or similar CRM
- Ability to work independently and as part of a team
Preferred Qualifications:
- Experience in design/construction or related fields
- Familiarity with social selling techniques, specifically via Linkedin
- Understanding of basic B2B marketing principles
- Bachelor's degree in marketing, business, or related field
Job Location:
- Denver-based candidates with the availability to spend (1) day per week in our Denver office will be given priority consideration
Compensation and Benefits:
- $19-$22/hr (6-month contract, 40 hours per week), plus a bonus pool of up to $1,000 each month
- Opportunity to work with a dynamic and growing company
- Potential for extension or opportunity to move from contractor to employee
