Designer’s Touch: Q&A with Sandy Horwitz of Innovative Wine Cellar Designs

If you want to know where the wine cellar industry has been and where it’s heading, there a few wine cellar builders with better insight than Sandy Horwitz, owner of Innovative Wine Cellar Designs (a VintageView Elite Wine Cellar Builder) in Scottsdale, AZ. This article was originally published in the 2021 catalog. Get yours! By his
- Published in Design Corner
New year, new colors, more luxury: 2 New W Series Luxe Finishes

New year, new colors. More luxury. Introducing two new Luxe finishes for the W Series: gunmetal and golden bronze. Our design/build partners loved these finishes in the Vino Series giving us the confidence to go much bigger by expanding to our bread-and-butter wine rack collection with the addition of these premium offerings. Now you can seamlessly integrate Vino Series
- Published in New Products
A Guide to Creatively Designing Wine Cellars with Restraint

There are more options than ever to create beautiful wine rooms. From designer wine racks to great choices in wall treatments, glass accents, and more. We love the possibilities. But, with so many amazing design features available, it can be easy to create a little too loudly. That’s why we’re offering these 4 TIPS to design well —
- Published in Design Corner
4 New Wine Storage Products to Expand Your Creativity!

When we created the first label-forward wine rack in 2001, we changed the way top design/build professionals looked at the wine cellar. No longer an afterthought in home and commercial projects, our beautiful racking systems have made wine displays interactive focal points. We continue to innovate and strive to keep design at the forefront of
- Published in New Products
Allen Palmer of Hollen Industries Answers All of our Retail Wine Rack Questions

There’s been a movement towards boutique wine shops trying to differentiate themselves through design and interaction. Allen Palmer is the President of Hollen Industries, in Alberta, which is a premier one stop shop to find tailored supply and design solutions for retail shops and more. After 12 years working in the procurement industry, he decided
- Published in Design Corner
Marc LeBlanc of Liquor Lodge on why investing in design is so important for boutique wine retailers (and 7 other questions answered)

When photos of Liquor Lodge hit our Instagram feed, it stopped us in our tracks. The images showed such careful design consideration in a retail environment, focusing as much on the environment as the wine itself. When we later found out this Jasper, Alberta, liquor store used a bespoke interior designer firm, Laurie Griffiths Interior
- Published in Design Corner
A Creative Spin on the W Series in an Epic Manhattan Penthouse

This $24 million stunner is practically a mansion — especially by Manhattan standards. From the spacious open living floor plan to the huge wine cellar, this is an *apartment* that would make quarantine a breeze. Let’s take a tour and get you inspired for your next client collaboration! This 4,644 square foot home is on
- Published in Design Corner
6 Things To Know About the Evolution Wine Tower Freestanding Acrylic Wine Rack

The designer tool bag expands with the versatile Evolution Wine Tower, which allows you to display bottles in freestanding fashion. It’s hard to imagine a better way to display wine against glass, allowing for a near transparent storage. The Wine Tower is the boozy version of a bookcase, allowing you to peruse the wine list
- Published in Design Corner
Design Case Study: Lebo Residence Wine Wall (Denver, Co)

Just a few bottles goes a long way. We love a design challenge and the homeowners of this modern, Denver home had one for us to solve. The dilemma presented was a common one, the homeowners having a desire for wine storage and limited space for it. The scalability of our products makes these challenges
- Published in Projects
VintageView Warehouse Delays as Denver Issues “Stay at Home” Mandate
- Published in News & Promotions
Products
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W Series Wine Rack Frame Elbow Standoff Bracket Kit $82.00 – $115.00
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Vino Rails Flex Magnum Wine Rack (9 bottles) $368.00 – $409.00
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W Series Bridge Frame (for use with Elbow) $16.50 – $25.50
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Vino Series Post Elbow $28.00 – $38.00
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Vino Rails Designer Kit (9 bottles): Cork Forward Wall Mounted Wine Rack Display $144.00 – $180.00
Recent Posts
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Most of the wine cellar inspiration we showcase...