20 Years of the Best Metal Wine Racks in the World

Born May 1, 2001, with the invention of the first label-forward wine rack. Still the best metal wine rack design firm in the business today. Take a look back at the last two decades.

It’s been a great ride and we can’t wait to pop some champagne.

…Explore Our Anniversary…

Video ⬇️ | Testimonials | Key Moments in VV History | Pop Culture | Win (because we love swag)! | Get in Touch

The Real Story Behind the Rack

We ❤️ Our Partners

From national distributors to wine cellar builders and design firms, here's what some of the best in the business have to say about our birthday...

  • VintageView has made it easier to offer metal racking in many different varieties as they continue to add more racking options to their catalog. They also make it easy to train employees about their products through their online training sessions. If metal racking is what the customer wants, it is almost certain that one of the products offered by VintageView will make them happy.
    Nancy Higgins | Wine Cellar Specialists, Dallas (partner since 2006)
  • IWA Wine Accessories has been designing custom wine cellars for almost 40 years, and VintageView has been one of our core wine rack partners since 2001. Beginning with simple label-forward metal racks, VintageView has grown its product offerings as demand for clean, modern metal racking has exploded. We are proud to be an important dealer for – and partner with VintageView.
    Ben Argov | Co-Owner, IWA Wine Accessories, Petaluma, Ca
  • VintageView’s contemporary label forward designs have been a big seller for both commercial and residential projects. Their professional staff and excellent customer service along with quick designs have helped my clients accomplish their projects much faster than traditional wine rack solutions.
    Trish Stokes | Owner, Bay Area Wine Cellars, San Francisco (partner since 2003)
  • VintageView changed the face of the idea that wine cellars were are traditional-looking cabinet style built in that was a permanent edition to the house. VitnageView became something that you could put anywhere that was more out in the open. As long as we do our business the way we are doing it right now, we’ll both be around 20 years from now. Wouldn’t that be great? Congratulations VintageView on 20 years. Here’s to 20 more.
    Jeff Ogzewalla | Owner, Wine Racks America, Salt Lake City (partner since 2006)
  • My experience working with VintageView has been nothing short of complete 100% professional awesomeness! Not only are their products of great quality, but they are working to continuously develop new products to keep up with the industry. Keep up the great work VintageView, your company is bound for continuing success for years to come!
    Kristie Erwin | Vintage Cellars, Southern California
  • Fantastic company to deal with and has set the bar high for customer service and building solid relationships. I remember when only product was the VintageView in green. Now look at them.
    Gary LaRose | Co-Owner, Rosehill Wine Cellars, Toronto
  • The creator changed the game of wine storage and introduced a whole new way of storing wine that was affordable for commercial and residential applications. The design elements are easy enough for anyone to integrate with their ideas and the quick turnaround for product makes VintageView the ideal product.
    Jake Austad | Vintage Cellars, Southern California
  • The original wall mount racks started to set the wine design community on its heals. Modern and transitional design was greatly lacking in the space. VintageView's introduction of wall mount racks set a new precedence in design.
    Gary Chapdelaine | Owner, Cru Custom Wine Cellars, Orlando (partner since 2007)
  • I think VintageView has changed the wine cellar industry significantly. The high display value and modern feel that the racking allow has changed the modern wine room from a mostly hidden feature in the basement, to a main focal point in the rec room or upper level.
    Brian Worker | Owner, Red Leaf Solutions, Denver (partner since 2002)
  • VintageView employees go beyond what most employees do in order to help and assure that the customer’s job is a complete and satisfying success! Thanks for the many years of your success that has enabled my company to become a success using your products to make many customers satisfied.
    Tim Metzer | Owner, Wine Cellars of the Carolinas, Summit NC (partner since 2003)
Great Moments in VintageView History

The First Prototype

Doug McCain creates the prototype of first "vintage view" rack in his garage. The design of what is now the W Series Wine Rack hasn’t changed!

May 1, 2001

Wine Masters Cellars Forms

Wine Master Cellars moves from founder Doug McCain's Castle Rock, Co., garage to office and hires its first employee (Caryn Winkler, who still works with the company today!).

Jan 2002

We Go Big

Doug took a big risk, purchasing an expensive, full-page add in Wine Spectator. It got the attention of an industry.



The Wine Enthusiast takes on the "vintage view" wine rack, ensuring millions of wine lovers had the chance to learn about it.


On Another Planet

Or continent. VintageView expands to Europe.

Jan 2005

Award Season

Named the Most Innovative New Product Award at the Colorado Home and Garden Show

Oct 2005


We opened our first showroom to the public. The Denver design community has enjoyed one form of it or another ever since.


Frame It

The W Series wine rack looks great on a wall. But we wanted to add more ways to use the beautiful rack. So we launched the Frame to create floating wine walls anywhere a designer could dream up.


Our Bestie

Wine Racks America becomes a partner and has been the largest VintageView distributor in North America ever since.

Jan 2006


We know our wine racks are different — and better. The US Patent office agreed, granting us the first of many patents for our neck and base advantage.


Catalog It

If a wine rack doesn't have its own catalog, is it a real wine rack? The first VintageView catalog debuts. We've come a loooong way


A New Leader

Charles Malek, our current CEO, joins the team as managing partner.


Vine Green Retires

We retired the original wine rack finish, Vine Green, in favor of Matte Black. The W Series is now offered in five total finishes.


Shorter is Better?

The W Series expands with the addition of a 1' and 2' section, adding to its versatility.

Oct 2015

Peg Time

We took the patented label-forward design and created a chic wine peg, The Vino Series became the first peg on the market that could install direct to drywall.

Jun 2017

Watch Us

VintageView named a disruptive force in the annual Colorado Companies to watch awards.


Lock It

We add style to bulk storage with the Case & Crate line of lockers and bins.


Goodbye, Friend

Doug McCain officially retires after serving VintageView as founder and product head for 17 years.


More Than a Wall

The Evolution Wine Wall debuts. Can you say industrial chic?

A New Home

Sep 2018

We moved one block in Denver, but our new headquarters upgraded our home to world-class.


Still Running

Named to the INC 5000 list as one of the fastest growing companies in the country.

Jan 2020

Post up

Vino Pins and Wine Wall racks deserved a framing system, too! VintageView launches the patent-pending Post system at the International Builders Show and The New American Home/Remodel showcases.

Jan 2020

Design Center Opens to the Public

After a year of demo, we debuted the state-of-the-art Design Center, featuring "living" wine rooms, comfy spaces, hi-tech AV, and a great fireplace. Perfect for the design community to bring clientele to inspire. Take the 360 tour.

Jan 2020

Big Time Jump

Long-term VV vet Rachel Jensen is promoted to COO, bringing her wealth of logistics, product dev, and the business in general to new leadership levels.

Feb 2021

Virtual Debut

In a very different year, we showed off the Wine Wall Post and all new Vino Series Flex at the 2021 New American Home/Remodel projects — virtually.

May 1, 2021

Our 20th

We're almost legal.


Pop Culture

Beautiful wine racks make their way to primetime television and media spots...

Grace and Frankie (2020)

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Full W Series wine cellar!

Win the Official Swag of 20

Use #VVturns20 on Facebook or Insta to be entered to win a limited edition 20th anniversary T-shirt! Because what better way to join the celebration than rocking the official VintageView birthday gear. We'll also be sure to share your posts to give you a little extra notoriety! Please use the # by May 30, 2021. Cheers to 20 Years!

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