Our Company

It is our mission to make the label-forward wine rack design the industry standard for wine storage and display throughout the world.

Welcome to the next generation in wine racks.

We build wine racks that put wine on display, label forward, allowing your collection — private or commercial — to interact with your guests and serve as a stunning focal point in any room. We place equal emphasis on form and function. Our systems are modular, allowing for unique configurations to fill any room.

Simply, we offer the most stylish and practical way to show off your collection, be it one bottle or thousands.


Why You’ll Love Our Racks

Wall Series 33 in Satin Black finish
Our wine storage systems are trusted to hold valuable residential collections in Los Angeles, Long Island, Miami, and around the globe. Top restaurants and hotels in Las Vegas, Dallas, San Francisco, and all points between utilize our innovative label-forward displays to dazzle guests.

VintageView’s patented systems are fully modular and can be stacked or cut to house any size space or any size collection from 1 bottle to 100,000 or more.

Our racks allow for a bottle density equal to or higher than traditional racking and maintains spacing to accommodate proper airflow between the bottles to ensure even wine storage temperatures.

Perhaps best of all, our systems are a breeze to install and maintain and are competitively priced.

Everything we manufacture is backed by our industry-leading customer services. Let’s revolution wine storage together.


Our History

Doug McCain invented the label-forward wine rack out of need. He had the type of annoying problem that all wine collectors face: His traditional, cork-forward method of storing his valued wine collection left a lot to be desired in terms of functionality and design. Try finding a specific bottle out of 3,000 when all you can see are corks and you’ll understand the dilemma he shared with serious wine collectors as well as service-industry professionals.

So he headed out to the shop outside his Castle Rock, Co., home and build the first “vintage view” wine rack by hand, welding and bending some scrap metal to meet his needs. It looked good.

Soon after, friends saw the new style wine rack and wanted label-forward racks in their own cellars. Doug quickly started welding to meet demand, and a Colorado company was born. Since 2001, tens of millions of bottles of wine have been stored in VintageView racks in home’s worldwide, and in fine restaurants and shops from Tokyo to New York. Thank you for trusting us with your wine!

Quality and Standards

VintageView’s exacting requirements ensures only the highest quality racking is placed in your home or business. Our years of experience have helped to refine the contemporary wine rack, and we continue to make improvements and innovations regularly.  Our goal is 100% customer satisfaction, and we always strive to ensure our clients are satisfied.

HQ & Logistics

VintageView is headquartered in Denver, Colorado, minutes away from Denver International Airport. We ship most orders on the day we receive them via UPS Ground transportation; however we have the ability to expedite all packaging upon request. Our large inventory ensures stock on most key items, meaning wine rack orders for projects small and large are received in three to five business days. Our logistics team has years of experience and understands all the nuances in shipping product across the U.S., Canada, and overseas.


We are proud to have been the recipient of Robb Report’s “Front Runners,” Unique Products of Denver’s “Most Unique Product” and Colorado Home and Garden Show’s “Most Innovative Product.”

  • Thanks Doug, your vision has changed the way we look at our wine collections.
    Ray Coursen, Winemaker, Elyse Winery, Napa Valley CA
  • These wine racks have really helped our store stand apart from the rest.
    Tracy Anderson, Owner, The Wine list, Hyannis MA
  • It is without question, the best point-of-sale wine rack that I have seen during my twelve years in wine retailing.
    KATS Wine Cellar, Jackson MS
  • A lot of racks are either overly complicated or too obtrusive…with these, you see only the bottles and when you light a wall of wine bottles from above, it’s just gorgeous…they’re as easy to install as shelving.
    Lee Ledbetter, Lee Ledbetter Architects, New Orleans LA
  • Wine Master Cellars provided our store with an assortment of wine racks…the unique design offers us an ideal view of all 5000 bottles we carry. The result is a very upscale, massive looking display.
    Bob Kirkpatrick, Owner, Arvada Ridge Liquor, Arvada CO
  • As a wine and spirits professional, I know that VintageView racks help customers clearly see product labels, they make inventory easy, and they just look beautiful…I can't say enough good things about these gorgeous racks, or about the customer service your folks provided.
    Jennifer Wolkonowski, Owner, Vin Fine Wine & Spirits, Nashville
  • I just wanted to thank you for all of your help. I have been so impressed with your service and with your product. The application turned out so well and the customer is extremely happy, which is always our goal.
    Jane Gardner, CKD Woodcraft Mill & Cabinet, Salt Lake City, UT
  • I currently have 1,400 bottles all-in, and I couldn't be more pleased with the storage system. I'm a big fan as you can tell, and will continue to refer others to you. I'm all about "Labels Out!"
    E. Wright Ledbetter, Chief Operating Officer, R.H. Ledbetter Properties, LLC.
  • We have a closet with a curved wall under a winding staircase that works perfectly for a wine storage area. The VintageView is the only product I've found after months of searching for a wine storage solution that would fit in our space and look really elegant.
    David M Poole
The world leader in modern, label-forward wine rack design.